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Digital Marketing Specialist Job in New York, NY 10095
Title :
Digital Marketing Specialist
Company :
McGraw-Hill
Location :
New York, NY 10095
Date Acquired :
6/16/2010 2:08:09 AM
Title: Digital Marketing Specialist
Location: NY-New York
McGraw-Hill Education addresses virtually every aspect of the education market from pre-K through professional learning. Using traditional materials, online learning and multimedia tools, we empower the growth of teachers, professionals and students of all ages. McGraw-Hill Higher Education (MHHE), is a leading provider of print and electronic materials serving the college market, publishing instructional materials including textbooks, lab manuals, study guides, testing materials, software, and multimedia products.
Historically the MHHE business has delivered compelling educational offerings that professors prescribe to their students. While students are our ultimate customer, we have traditionally focused on creating materials and tools that meet the professor/ instructor's needs first and foremost. We believe there is a significant opportunity for us to also develop "direct to student" products - offerings that appeal to and fill a latent need for students that they will elect to buy/ use even without instructor direction.
MHHE is thus offering a unique and exciting opportunity for a Marketing Specialist in our New York City office to build the brand, membership, traffic and content base for GradeGuru.com to ensure we successfully meet our traffic and content targets.
STRATEGY/ PLANNING:
* Work with the marketing manager and product manager to develop and continually refine the existing marketing strategy.Attract content contributors and "gurus" to the site
Attract users and members to the site.
* Maximize site traffic, stickiness, repeat visits, duration etc through online marketing, social marketing, grassroots and viral marketing, significant online PR/ blog outreach and some traditional marketing as deemed appropriate, including on-campus activities/ school-specific drive.
* Develop a strategy for managing the brand-perception and academic credibility with faculty/ professors (e.g. academic research, conferences, outreach, souring endorsement, etc). Plus leverage academic influence on students.
* Build GradeGuru brand awareness.
* Track, analyze and refine as appropriate.
* Conduct research as appropriate, analyze and refine plans.
* Work with director to engage vendors including marketing, advertising and PR agencies.
MANAGEMENT AND EXECUTION:
* Manage and monitor successful execution of the marketing plans.
* Work with the team to manage and assist the marketing assistant to execute the plans.
* Assist in working with internal and external partners as relates to marketing and brand development.
* Manage vendors including marketing, advertising and PR agencies.
SUPPORT BUSINESS DIRECTOR IN MARKET DEVELOPMENT:
* Assist the business director in developing strategic partnerships to position the site for future growth, including, for example, traffic generation/ cross-marketing partners, content partners and reward partners, school/ academic partners, etc
* Bachelors degree required, masters in marketing a plus.
* 2-3 years marketing experience in consumer marketing (industries like CPG a plus).
* Experience with online and/ or social marketing experience a significant plus.
* Must be web 2.0 savvy and familiar with facebook, blogging, twitter and other such online tools.
* Experience working with a student or younger market demographic a plus.
* Experience in working with external vendors a plus.
* Start-up experience a plus.
Our solutions open a world of new opportunities.
McGraw-Hill Companies is an Equal Opportunity Employer
Location: NY-New York
McGraw-Hill Education addresses virtually every aspect of the education market from pre-K through professional learning. Using traditional materials, online learning and multimedia tools, we empower the growth of teachers, professionals and students of all ages. McGraw-Hill Higher Education (MHHE), is a leading provider of print and electronic materials serving the college market, publishing instructional materials including textbooks, lab manuals, study guides, testing materials, software, and multimedia products.
Historically the MHHE business has delivered compelling educational offerings that professors prescribe to their students. While students are our ultimate customer, we have traditionally focused on creating materials and tools that meet the professor/ instructor's needs first and foremost. We believe there is a significant opportunity for us to also develop "direct to student" products - offerings that appeal to and fill a latent need for students that they will elect to buy/ use even without instructor direction.
MHHE is thus offering a unique and exciting opportunity for a Marketing Specialist in our New York City office to build the brand, membership, traffic and content base for GradeGuru.com to ensure we successfully meet our traffic and content targets.
STRATEGY/ PLANNING:
* Work with the marketing manager and product manager to develop and continually refine the existing marketing strategy.Attract content contributors and "gurus" to the site
Attract users and members to the site.
* Maximize site traffic, stickiness, repeat visits, duration etc through online marketing, social marketing, grassroots and viral marketing, significant online PR/ blog outreach and some traditional marketing as deemed appropriate, including on-campus activities/ school-specific drive.
* Develop a strategy for managing the brand-perception and academic credibility with faculty/ professors (e.g. academic research, conferences, outreach, souring endorsement, etc). Plus leverage academic influence on students.
* Build GradeGuru brand awareness.
* Track, analyze and refine as appropriate.
* Conduct research as appropriate, analyze and refine plans.
* Work with director to engage vendors including marketing, advertising and PR agencies.
MANAGEMENT AND EXECUTION:
* Manage and monitor successful execution of the marketing plans.
* Work with the team to manage and assist the marketing assistant to execute the plans.
* Assist in working with internal and external partners as relates to marketing and brand development.
* Manage vendors including marketing, advertising and PR agencies.
SUPPORT BUSINESS DIRECTOR IN MARKET DEVELOPMENT:
* Assist the business director in developing strategic partnerships to position the site for future growth, including, for example, traffic generation/ cross-marketing partners, content partners and reward partners, school/ academic partners, etc
* Bachelors degree required, masters in marketing a plus.
* 2-3 years marketing experience in consumer marketing (industries like CPG a plus).
* Experience with online and/ or social marketing experience a significant plus.
* Must be web 2.0 savvy and familiar with facebook, blogging, twitter and other such online tools.
* Experience working with a student or younger market demographic a plus.
* Experience in working with external vendors a plus.
* Start-up experience a plus.
Our solutions open a world of new opportunities.
McGraw-Hill Companies is an Equal Opportunity Employer
